INFORMATION ARCHITECTURE: Myrna Rosales
WEB DESIGN: Myrna Rosales
PARTNERS: Urban Tilth & Design Action Collective
The Farm to Table CSA is a non—profit venture run by youth and local residents. Its mission is to ensure that fresh, locally grown, and organic produce is available to all Bay Area residents.
The Urban Tilth Team desired to create a website for this program to provide accessible resources that walk residents through the services available, how to qualify, and how to connect with a support team to enroll either as a farmer or consumer.
Project Date: 2024
GRAPHIC DESIGN: Myrna Rosales
UX/UI: Myrna Rosales
PARTNERS: Latino Education Advancement Foundation & Design Action Collective
The mission of the Latino Education Advancement Foundation is to improve economic outcomes for all currently socio-economically disadvantaged Latinx students via support services.
We determined we needed to focus on the information architecture to define and organize the content to be easy to navigate and find. We also utilized an evolutionary brand process to reflect LEAF's growth and not stray from where it started.
Project Date: 2024
ILLUSTRATOR: Myrna Rosales
PARTNERS: Urban Tilth & Design Action Collective
These illustrations were designed to be icons. They symbolize the programming and resources offered through Urban Tilth's Veggies Rx Program.
The Veggie Rx Project is an initiative of Urban Tilth in partnership with LifeLong Medical Care, which operates under the Richmond Rising Coalition. This program focuses on helping communities heavily affected by pollution by supporting efforts to reduce greenhouse gas emissions and local air pollution.
Project Date: 2024
WEB DESIGN: Myrna Rosales
INFORMATION ARCHITECTURE: Josh Warren White
DEVELOPMENT: Andrea Salazar
PARTNERS: Leakey Foundation & Design Action Collective
The mission of The Leakey Foundation is to increase scientific research, education, and public knowledge of human origins, evolution, behavior, and survival. The Leakey Team wanted a UI/UX journey to be resourceful and inspiring to young explorers and those who wish to participate in investing in this research.
Project Date: 2024
GRAPHIC DESIGN & PRODUCTION: Myrna Rosales
PARTNERS: Analyst Institute & Design Action Collective
Analyst Insitute is a think tank that maximizes the impact of progressive and civic engagement communities.
We are working together to generate a cohesive brand and develop collateral for various channels.
Project Date: 2024
ART DIRECTION: Myrna Rosales
PRODUCTION: Riley
PARTNER & RESEARCH: Alicia Virani, J.D, Rachel Wallace, J.D., Stephanie Campos-Bui, J.D. UCLA Law School, UC Berkley Law School & Design Action Collective
GRAPHICS & DATA VIZ: Myrna Rosales
Largely Unchanged, The Limits of In re Humphrey on Pretrial Incarceration is a report produced by the Policy Advocacy Clinic at Berkeley Law and the Pretrial Justice Clinic at UCLA School of Law.
This follow-up report provides an updated analysis of whether In re Humphrey is having its intended effect on the pretrial landscape in California. The researchers found that while there was some progress in the immediate aftermath of Humphrey, many counties are reverting to pre-Humphrey rates of pretrial incarceration.
I worked with both of the Law School teams to conceptualize the report's spirit and how we wanted to use visual storytelling to support readers' key takeaways. As the lead, I supplied the cover art, report layout template, and graphics for the production of this project.
Project Date: 2024
ART DIRECTION: Myrna Rosales
PRODUCTION: Jack De Jesus
PARTNER & RESEARCH: Alicia Virani, J.D, Rachel Wallace, J.D., Stephanie Campos-Bui, J.D. UCLA Law School, UC Berkley Law School & Design Action Collective
GRAPHICS & DATA VIZ: Myrna Rosales
Coming Up Short: The Unrealized Promise of In Re Humphrey is a report produced by the Policy Advocacy Clinic at Berkeley Law and the Bail Practicum (now Pretrial Justice Clinic) at UCLA Law. It provides a comprehensive look at the impact of In re Humphrey on the landscape of pretrial detention in the state. The report reaches a grim conclusion: that implementation of this decision is coming up short.
I worked with both of the Law School teams to conceptualize the report's spirit and how we wanted to use visual storytelling to support readers' key takeaways. As the lead, I supplied the cover art, report layout template, and graphics for the production of this project.
Project Date: 2022
ART DIRECTION: Myrna Rosales
PRODUCTION: Jack De Jesus
PARTNER & RESEARCH: Leah Zeidler-Ordaz, J.D, UCLA Law School & Design Action Collective
GRAPHICS & ILLUSTRATION: Myrna Rosales
UCLA School of Law’s Criminal Justice Program developed this report to shed light on the federal, state, and local laws and regulations that encourage collaboration between local law enforcement agencies and Los Angeles County’s child protective services agency, the Department of Children and Family Services (DCFS).
The report focuses on the operation of DCFS, the nation's largest local child protective services agency. It details how federal, state, and local laws create information-sharing schemes that enable law enforcement and child protective services agencies to collect and share vast amounts of data, which can lead to family separation or criminalization.
I worked with the Law School team to conceptualize the spirit of the report and how we wanted to use visual storytelling to support key takeaways for readers. As the lead, I supplied the cover art, report layout template, and illustrations and graphics for the production of this project.
Project Date: 2024
ART DIRECTION: Myrna Rosales
PARTNER & RESEARCH: Alicia Virani, J.D, UCLA Law School & Design Action Collective
GRAPHICS & ILLUSTRATION: Myrna Rosales
This proposal by the UCLA School of Law Criminal Justice Program and the UCLA School of Law Bail Practicum re-envisions the pre-trial release process. The proposal offers a pretrial release process that upholds the presumption of innocence and supports those subjected to the criminal process.
Project Date: 2024
ART DIRECTION: Myrna Rosales
GRAPHICS & ILLUSTRATION: Myrna Rosales
PARTNERS: Kate Hoeting, Ashley Wilson, Conscience Magazine's Editorial Staff, Catholics for Choice & Design Action Collective
Conscience is the magazine of religious and reproductive freedom.
"The Theology Issue" honors what progressive Catholics know intrinsically: Our tradition abounds in wisdom about equality, justice, and dignity — for those with the intellectual courage to seek it.
In 2023, the first year after the US Supreme Court overturned Roe v. Wade, state legislatures took various actions on reproductive health.
This cover and issue were a direct response to the climate in the United States regarding reproductive justice.
Project Date: 2023
ART DIRECTION: Myrna Rosales & Joy Liu-Trujillo
PRODUCTION: Myrna Rosales & Joy Liu-Trujillo
PROJECT MANAGEMENT: Sabiha Basrai
WRITTEN CONTENT: Kate Hoeting, Ashley Wilson, Jamie Manson, Conscience Magazine's Editorial Staff
GRAPHICS & ILLUSTRATION: Myrna Rosales & Joy Liu-Trujillo
PARTNERS: Catholics for Choice, Conscience Magazine & Design Action Collective
Conscience is the magazine of religious and reproductive freedom.
Conscience is Catholics for Choice's flagship publication. Since 1974, it has closely monitored religious and reproductive freedom. We’re proud to feature writing by brilliant and audacious scholars, faith leaders, and everyday current (and former) Catholics in its biannual issues.
Conscience magazine is growing up and becoming more confident in its voice. Joy and I wanted to develop a layout that allowed readers to feel that the page had a flexible grid and used brighter colors and more playful typography to add new energy.
Our team worked to develop a new look and feel through concept development, critique from other designers, and pitching the visual messaging.
One of my favorite components of this project was working with Joy. We thrived in merging our design strengths (production layout and cover art/visual storytelling) to produce a stellar magazine layout.
Read Conscience’s content here.
Project Date: 2022
ART DIRECTION & ILLUSTRATION: Myrna Rosales
PARTNER: ACLU, Advancement Project & Design Action Collective
The Combahee River Collective inspired this cover. An excerpt from The Combahee River Collective Statement (1977):
Black women’s extremely negative relationship to the American political system has always been determined by our membership in two oppressed racial and sexual castes. Contemporary Black feminism is the outgrowth of countless generations of personal sacrifice, militancy, and work by our mothers and sisters.
Black femmes engage with a different point of contact with the carceral system, from direct impact to the survival of their loved ones. I wanted to celebrate and center a face that captured this resilient energy.
Project Date: 2022
UX & WEB DESIGN: Myrna Rosales
DEVELOPMENT: Andrea Salazar & Río
PARTNERS: Media Justice, Neta Collab & Design Action Collective
Media Justice wanted an integrated microsite for their new digital organizing hub to expose how Electronic Monitoring (EM) rapidly expands in the United States. The pandemic has only exacerbated the use of ankle monitors. Unshackling Freedom, which is framed as a toolkit to fight and abolish the harmful use of EM and all kinds of e-carceration.
Project Date: 2022
CREATIVE DIRECTION: Myrna Rosales
PRODUCT, UX, WEB DESIGN & BUILD: Myrna Rosales
PARTNER: Tzunu Strategies
Tzunu Strategies is a social impact communications firm that transforms narratives and reimagines engagement with communities of color.
Initially, Tzunu honed in on their position and messaging. Over time as a parent brand, Tzunu continuously grew, and clarity of structure became critical — and that’s where brand architecture took center stage.
We built a house of brands, where we recognized it would be efficient and organized to differentiate offerings with independent sub-brands.
We created distinguishing styles and designs but maintained consistent visual storytelling, where each brand carried a people-focused identity.
Project Date: 2021
ART DIRECTION: Myrna Rosales
PRODUCTION: Myrna Rosales
PARTNER & RESEARCH: Leah Zeidler-Ordaz, J.D. & Design Action Collective
GRAPHICS & ILLUSTRATION: Myrna Rosales
This toolkit is designed to be a resource for practitioners, community groups, and government agencies considering diversion programs. The toolkit draws on lessons learned through collaborative work in Los Angeles County for over two years with the Department of Youth Development, providing legal support and consultation for the County’s pre-arrest & pre-booking youth diversion programs.
Project Date: 2022
ART DIRECTION: Myrna Rosales
PRODUCTION: Myrna Rosales
PARTNER & RESEARCH: Jess Bendit, Joshua Segui, Courtney B. Taylor, Rachel Vogt, UCLA Luskin Institute on Inequality and Democracy
GRAPHICS & ILLUSTRATION: Myrna Rosales
Jails and prisons are currently the nation’s largest providers of mental health services. The report analyzes a program in Los Angeles County that is aimed at diverting individuals who have been arrested for acts that may be related to mental illness to providers of mental health services. The objective is to remove such individuals, where appropriate, from the criminal justice system and provide treatment more effectively.
Project Date: 2020
ART DIRECTION: Myrna Rosales
PRODUCTION: Myrna Rosales
PARTNER & RESEARCH: Julie Aguilar, Rayan Bacaloni, Shannon Camacho, Kathreen Lopez, UCLA Luskin Institute on Inequality and Democracy
GRAPHICS: Myrna Rosales
The report evaluates the impact of the L.A. County Office of Immigrant Affairs in supporting immigrant residents
Project Date: 2020
ART DIRECTION: Myrna Rosales
PRODUCTION: Riley
GRAPHICS & ILLUSTRATION: Myrna Rosales & Riley
PARTNERS: East Bay Community Law Center & Design Action Collective
This concept for the cover informed the rest of the design for this report. It intends to help readers immediately connect that EBCLC prioritizes and contributes to the needs of femmes in this report, specifically WOC. This option uses geometric shapes that form a quilt-like pattern, symbolizing the weaving together of different experiences coming together to lift entire communities.
Project Date: 2021
ART DIRECTION: Myrna Rosales
PARTNER: University of California, Los Angeles
After much reading, I often think about visual tools (graphics, type, photos, etc.) that can subvert a narrative in some way to make it more memorable.
One of the pleasures of designing for publications is the variety of subjects that can be covered. Many times, I get to respond to real-time events visually.
Project Date: 2020
ART DIRECTION: Myrna Rosales
GRAPHICS, ILLUSTRATION, & DATA VIZ: Myrna Rosales
This digital report catalogs how each of the 50 states, across counties and institutions, collects highly inconsistent and inaccurate Latinx youth data in the youth justice system. It is a call to action towards the youth injustice system, the need to end incarceration for youth and provide more funding and better community-based resources.
Project Date: 2020
ART DIRECTION: Myrna Rosales
GRAPHICS & DATA VIZ: Myrna Rosales
This report examines how COVID-19 has disproportionately impacted Los Angeles’ and New York City’s Black and Latinx populations and other ethnic minority and disadvantaged groups. Persistent health disparities combined with housing patterns, lack of financial resources, and other factors have put these groups at the highest risk in the current pandemic.
Project Date: 2020
Creative Direction: MYRNA ROSALES
Graphics & Data Visualizations: MYRNA ROSALES
Overview:
This was a digital research brief that captured key findings from an extensive report. It focuses on the impacts of excluding undocumented immigrants from COVID-19 economic relief packages. The study found the exclusion of undocumented residents and their families from the stimulus payments given to taxpayers as a result of the COVID-19 pandemic resulted in a loss of $10 billion in potential economic output.
Project Date: 2020
CREATIVE DIRECTION: Myrna Rosales
UX & WEB DESIGN: Myrna Rosales & Craig Fowler
GRAPHICS & PHOTO SELECTION: Myrna Rosales
WRITING: Eliza Moreno
WEB DEVELOPMENT: Craig Fowler & Joe Luk
The UCLA Latino Policy & Politics Initiative is standing as an agent of change in several social issue areas, positioning itself as a catalyzer for reform. The idea was to reframe equity—rethink its purpose, involve new voices, and shine a light on the people, Latinxs, and other communities most affected by its legacy. The notion of transforming the nation as an equitable space for all drove the brand identity and informed the site's entire digital experience.
This site was designed to serve as a resource guide and be accessible to all users. We use the Siteimprove tool to scan a website for accessibility. The site was also tested, and full accessibility was reviewed with live testers who are native assistive technology users.
Project Date: 2020
ART DIRECTION & ILLUSTRATION: Myrna Rosales
PARTNER: Veena Hampapur, Saba Waheed, UCLA Labor Center & Design Action Collective
The UCLA Labor Center team reached out to me to create show art for their podcast, Re:Work, which tells stories of workers and activists to personalize and break down economic and racial justice issues.
Through a period of illustration drafting, we aimed to capture a broad spectrum of people and produce portraits that felt surreal/abstract, to expand beyond any connotation of a specific gender/racial background/etc. We wanted to reflect on the spectrum of humanity and the varying ways to exist.
Project Date: 2022
ART DIRECTION: Myrna Rosales
PRODUCTION: Myrna Rosales
PARTNER & RESEARCH: Step Forward CA & El Latino Newspaper
GRAPHICS & ILLUSTRATION: Myrna Rosales
Step Forward CA is a platform for finding resources such as job placement, mental health treatment, substance use disorder treatment, system navigation services, legal services to address barriers to re-entry, and linkages to medical care.
Step Forward developed a print guide through El Latino Newspaper, the largest weekly Latino newspaper in San Diego County and the largest Latino-owned Spanish-language publication in California.
Project Date: 2021
ART DIRECTION: Myrna Rosales
UX & WEB DESIGN: Myrna Rosales
GRAPHICS & PHOTO SELECTION: Myrna Rosales
WRITING: Myrna Rosales
WEB DEVELOPMENT: Inland Empire Community Foundation
Listos CA campaign aims to create statewide disaster resilience among California’s most vulnerable populations, which can be described by social vulnerability factors, including social isolation, poverty, language barriers, and other access and functional needs challenges.
The Listos CA-Riverside webpage was designed to be simple and easy to navigate to learn about the campaign.
Project Date: 2020
ART DIRECTION: Myrna Rosales
PRODUCTION: Sabiha Basrai, Jack DeJesus & Jason Mai
GRAPHICS & ILLUSTRATION: Myrna Rosales & Kill Joy
PARTNERS: Cool Culture & Design Action Collective
Cool Culture is an NYC-based social justice organization that uses arts and culture to strengthen family and community well-being. Its mission is to amplify the voices of families facing racial and economic injustice within cultural institutions and beyond.
In response to the pandemic, they wanted to launch a Health and Wellbeing Initiative, We Are A Work of Art, which will engage with the NYC community of 50,000 families, partner educators in 450 schools and early childhood centers, museum staff (the Met, Brooklyn Museum, etc.), and cultural workers from 90 cultural institutions. We Are A Work of Art centers on holistic wellness—mind, body, spirit, and civic well-being.
I designed the initial concepts and illustrations for materials aligned with their evolving visual identity and a vision of an equitable society.
Project Date: 2022
ART DIRECTION: Myrna Rosales
GRAPHICS, ILLUSTRATION, & DATA VIZ: Myrna Rosales
The report analyzed Asian American and Latino votes at the precinct-level data from 10 states in the Democratic primary’s early nominating contests when former Vice President Joe Biden became the presumptive nominee.
Project Date: 2020
Creative Direction: MYRNA ROSALES
Research: PAUL ONG, SILVIA GONZALEZ & CHHANDARA PECH
Graphics & Data Visualizations: MYRNA ROSALES
Overview:
This series of reports documented in real-time the impacts of COVID-19 related to the economy, employment, and exposure for vulnerable communities in southern California. These series were particularly meaningful to me because I was witnessing the day-to-day impact. I also enjoyed reviewing the data to illustrate and generate custom maps.
Project Date: 2020
ART DIRECTION: Myrna Rosales
RESEARCH: Irma Castañeda, María Morales, Sam Lau, & Yuri Han
Graphics & Data Visualizations: Myrna Rosales
This report was prepared for the Department and the California Community Colleges Chancellor’s Office as a policy client. This report examined and recommended how the College Promise program could increase access and preparedness for community college students, particularly disproportionately impacted students.
Project Date: May 2020
CREATIVE DIRECTION: Myrna Rosales & Eliza Moreno
GRAPHICS: Myrna Rosales
The Latino Policy and Politics Initiative (LPPI) is a research think tank pushing advocacy for California’s plurality, Latine people.
In this organization’s developmental year, the communications manager and I plotted and curated the brand's identity and inflection.
These are samples of social media graphics produced and shared.
Project Date: 2019-2020
ART DIRECTIONS: Myrna Rosales
GRAPHICS: Myrna Rosales
PRODUCTION: Myrna Rosales
PRINTER: Nonstop Printing
This print design was conceptualized to capture the milestones this research unit had accomplished and tie the design back to the culture of the communities that fall under the Latinx Umbrella.
Project Date: 2019
GRAPHICS & DATA VIZ: Myrna Rosales
This document was developed to be shared amongst stakeholders involved with the Black Visions Conference. It illustrates the importance of producing healing spaces for Black trans and queer people, especially in predominantly white institutions. Snapshots of overview provided.
It shares references and data to capture the historical build-up that led to creating the first conference.
Project Date: 2018
CREATIVE DIRECTION: Jaqlyn Munoz
GRAPHICS: Myrna Rosales
BLD PWR is an organization that leans into a combination of popular culture, social justice education, and activism to build and train an inclusive community of entertainers and athletes to advance radical social change. BLD PWR also partners with grassroots causes and organizations at the intersections of gender, immigration, economic, educational, environmental, and racial justice movements.
The creative director and I developed and pitched the brand's identity and essence in this organization's infancy. We selected and kerned fonts and developed a style guide and graphics that would capture the feel of a grunge scrapbook of social justice movement documentation. This brand's goal was to be recognized as authoritative, informative, communal, and grassroots-focused.
We pitched These samples of social media graphics to the organization and tested them via Instagram.
Project Date: 2019-2020
Project Management: MYRNA ROSALES
Creative Direction: AMBER LOVE GORDON, TAARIQ ELMAHADI, AZISA TODD & MYRNA ROSALES
Art Direction: MYRNA ROSALES
Illustration: MYRNA ROSALES
Operations: MYRNA ROSALES
Overview:
I am very honored to have worked on this project. A close companion shared their dream of creating a space where people would come together to heal from paradigms related to race, sex, and gender. Together, we made it a reality. Presenting and working with fellow creatives, we produced a vision that was intentional and loving. Not only did the project expand, but it encompassed a piece of each of us. The result was beautiful.
Photos of the event are not included to respect the privacy of participants.
Conference Program Book (PDF).
Project Date: 2019
ILLUSTRATION: Brian Donnelly, Michael Mohammad, Christopher Mineses, & Myrna Rosales
PRODUCTION: Myrna Rosales
This is an actionable social media marketing plan for KAWS, a street artistry brand. I wanted to reflect the brand’s creative essence while demonstrating a range of mixed media. The content of this plan includes the following:
Defining the brand.
Identifying market segments and target audience.
A proposal for strategic goals and financial projections.
Suggested marketing channels to leverage.
Outline the timeline to follow for the marketing campaign.
Project Date: 2018
CREATIVE DIRECTION: UC Irvine Office of Student Affairs & Myrna Rosales
Melissa Harris-Perry hosts her weekly interactive program on MSNBC, which focuses on the intersections of culture, art, and community. In this event, she discusses the current events in Black America and our collective role in addressing these issues.
Project Date: 2015
Creative Direction: HONEY & BUTTER MACARONS & MYRNA ROSALES
Art Direction: MYRNA ROSALES
Illustration: MYRNA ROSALES
Research: MYRNA ROSALES
Photography: HONEY & BUTTER MACARONS
Overview:
Honey & Butter Macarons is a modern bakery based in Orange County, CA. They develop innovative desserts with the best ingredients. Their creative touch and care for the pastries they serve are what really sets them apart.
I worked with this company as a brand consultant to elevate their presence locally and over social media. Over the Spring season span, I evaluated the company holistically to come up with a marketing strategy that would match their essence. I conducted qualitative research and surveyed over 1,000 customers. This brand plan assesses the company’s overall business model and marketing tactics. Click on the link below to view the full plan.
Project Date: 2018
Creative Direction: UC IRVINE OFFICE OF THE CHANCELLOR & MYRNA ROSALES
Art Direction: UC IRVINE AFRICAN-AMERICAN STUDENT EXPERIENCE WORKGROUP & MYRNA ROSALES
Illustrations: NATALIE PAREDES
Graphics: MYRNA ROSALES
Editing: MYRNA ROSALES
Presentation: MYRNA ROSALES
Overview:
At the University of California, Irvine, there is less than two percent of Black students. This statistic has impacted the background characteristics, activities, goals, and perceptions of Black students. How they navigate at UCI has to be intentional. These students have had to learn to cope while attending a predominantly white institution and co-exist with their non-black counterparts. In an attempt to capture these experiences, this film gives some insight into the current experiences and the academic thought of what it means to be Black at UC Irvine. The film was shown to incoming first-year students during the orientation program.
A brief clip from the film has been provided.
Project Date: 2015, 2016
CREATIVE DIRECTION: UC Irvine Office of Student Affairs & Myrna Rosales
Clint Smith is a teacher, poet, author, and doctoral candidate at Harvard University. He recounts his personal experience of what it is meant to be Black through his poetry, The Danger of Silence and How to Raise a Black Son in America.
Project Date: 2016
CREATIVE DIRECTION: UC Irvine Office of Student Affairs & Myrna Rosales
Laverne Cox is an actress, producer, and transgender advocate. She is also a Daytime Emmy winner and one of TIME 100’s most influential people in 2015. She is the first trans woman of color to have a lead role in a mainstream scripted television show, Orange is the New Black. Cox points to the historical ways in which Black and female bodies in America are devalued. From there, she explores how, as a trans woman, her life chances are further impacted.
Project Date: 2015
CREATIVE DIRECTION: UC Irvine Office of Student Affairs & Myrna Rosales
PROJECT MANAGEMENT: Fred Lipscomb
An exclusive screening of the critically acclaimed film Dear White People. Attendees participated in a discussion with the film's producer, Lena Waithe.
Project Date: 2015
CREATIVE DIRECTION: UC Irvine Office of Student Affairs & Myrna Rosales
Beyond DACA is a presentation and discussion on immigration and access to higher education with William Perez, Ph.D., associate professor at Claremont Graduate University. Recognized as one of the nation’s leading experts, his research focuses on undocumented students, Latino academic achievement, and higher education access.
Project Date: 2015
CREATIVE DIRECTION: UCI Office of Equal Opportunity & Diversity & Myrna Rosales
PROJECT MANAGEMENT: Myrna Rosales
GRAPHICS: Cassandra Balbas
Often when students are looking for support, it can be an overwhelming process. At UC Irvine’s Office of Equal Opportunity & Diversity, the staff wants to ensure the fostered environment is as supportive and clear as possible for students. For ease and accessibility, we revived some of the documents that are shared with students. We turned traditional documents into informational graphics. Also, the language was changed from legal jargon to be student-friendly.
Project date: 2014
Creative Direction: UCI OFFICE OF EQUAL OPPORTUNITY & DIVERSITY & MYRNA ROSALES
Art Direction: MYRNA ROSALES
Graphics: NANCY HERRERA & MYRNA ROSALES
Overview:
This is an update to the original OEOD brochure’s design and content. We sought after consistency to match the University’s brand essence. Also, for the safety of students who may be seeking support but may be in vulnerable positions, the office team went with a design that appears to be vague and inconspicuous. However, inside the brochure is detailed with information regarding OEOD’s role on campus, services available, and how to get in contact.
Project Date: 2014
CREATIVE DIRECTION: UCI Office of Equal Opportunity & Diversity & Myrna Rosales
PROJECT MANAGEMENT: Myrna Rosales
GRAPHICS: Nancy Herrera & Myrna Rosales
At UC Irvine, the Office of Equal Opportunity & Diversity launched the UC Irvine Sexual Violence Prevention & Response site. The office wanted a brochure that was comprehensive and complementary to the site. The brochure is four-fold, matches the color scheme to the site, and is consistent with the brand essence of UC Irvine. Below is a link to UC Irvine’s Sex Offense website for comparison.
Project Date: 2014
